How I got here

Route of Flight

Product marketing leader, writer, and strategist. Australian, based in the US, and I fly planes in my spare time.

I've spent the last decade figuring out how to talk about complex products in ways that actually land. I believe product marketing should be fun and effective. You need both. Great results and a team that's energized by the work is the culture I aim to build.

I started in social media strategy back in Sydney, working at Yahoo!7 when digital media was still a buzzword, then at Saatchi & Saatchi where I learned how creative advertising works.

Social media turned out to be an incredible training ground for two things I now build my career on: writing that holds attention and positioning that cuts through noise. When you have mere seconds and an eager scrolling thumb working against you, you learn to be precise.

I spent eight years at Amazon, which is where I grew from social media into product marketing. I built Amazon's social media strategy for the comms organization from the ground up, managed social for some of the company's biggest names, then moved into product marketing for Alexa and Amazon Halo. That's where I started working on AI products, back in 2019 when we were still doing the awkward handoff between "machine learning" and "AI" and nobody really knew the difference.

Since then I've led product marketing at startups and growth-stage SaaS companies, most recently as Head of Product Marketing at Kajabi where I led their first pricing and packaging transformation in a decade alongside 10 simultaneous product launches.

What I'm good at

Equipment

• Positioning and messaging for both features and product portfolios
• Go-to-market strategy that's clear, understandable, and effective, and not full of insider baseball terms (unless it's deliberate)
• Pricing and packaging
• Customer insights that inform the roadmap
• The difficult tradeoff conversations that nobody wants to have but everybody benefits from

I particularly shine on the big, meaty, cross-functional projects. The ones where you need someone who can get their hands dirty in the detail and then take an elevated view to make sure all the pieces are working together.

I'm a lifetime learner. I will never stop writing my own copy, but I'll use AI and systems to make the process more efficient. The craft matters to me. As does not being precious about how the craft gets done.

Beyond the work

Remarks

I'm a private pilot. I snowboard. I'm attempting to cook my way around the world (195 countries, all vegan recipes, 50 down, progress has slowed but I haven't quit). I've documented some of the successes (and failures) here.

Let's talk

Destination

If you're building something interesting and need someone who can navigate complexity and ambiguity, I'd love to hear about it.