I land the message.
Product marketing leader. Strategist. Private pilot.
What I believe
Product marketing should be fun and effective. You need both.
If you can't explain the thinking, you haven't done the work.
You can take the work seriously without taking yourself seriously.
The Latest
PMM
The Three Eras of Product Marketing for AI (so far): Setup, Hype, and Trust
Feb 4, 2026
Crosswind Landings and Other Things That Look Wrong Until They Work
Nov 8, 2025
Case Study
Kajabi's Biggest Launch: Pricing, Packaging, and 10 Features at Once
Sep 16, 2025
What Pre-Flight Checklists Taught Me About GTM Planning
Mar 20, 2025
Food
Jamaica: Jamaican Patties
Mar 3, 2025
First Solo: The Day ATC Stopped Talking and I Was Alone
Jun 15, 2024
Food
Samoa: Pani Popo
Jan 24, 2023
Food
China: Longevity Noodles
Jan 23, 2023
Food
Bhutan: Jaju
Jan 20, 2023
Food
Ireland: Boxtys
Jan 17, 2023
Food
Kiribati: Sweet Potato and Coconut Soup
Jan 16, 2023
Food
Myanmar: Ohn No Khao
Jan 13, 2023
Food
Poland: Bialys
Jan 9, 2023
Food
Nigeria: Jollof Rice
Jan 8, 2023
Food
Italy: Pane e Panelle
Jan 6, 2023
Food
2023 Cooking Project: Around the World in 195 Vegan Meals
Jan 4, 2023
Case Study
Launching New-to-World Tech at Amazon Halo
Jun 29, 2021
Food
Vegan Chocolate Pie and New Christmas Traditions
Dec 29, 2020
Case Study
Driving Alexa Routines Adoption Through Holiday Lights
Dec 1, 2020
Food
Zucchini Slice and Too Many Zucchinis
Feb 29, 2020
Food
Spiced Chickpea Stew with Coconut and Turmeric and Plant-based Eating
Jan 21, 2020
Food
Sweet and Spicy Tofu and Soba Noodles and Renewed January Enthusiasm
Jan 12, 2020
Food
Salted Caramel Brownies and Showing Love Through Fat and Sugar
Dec 3, 2018
Food
Lentil and Spinach Polpette and Divided Opinions
Nov 18, 2018
Food
Pesto and Poor Organisation Skills
Nov 12, 2018
Food
Things I've Learned from Seven Weeks on the Road
Oct 10, 2018
Food
Sweet Potato Red Curry and Falling Behind
Apr 4, 2018
Food
Hot Cross Buns and Busy Sundays
Mar 23, 2018
Food
Roasted, Marinated Cauliflower Soup and Awesome Customer Service
Feb 25, 2018
Food
Chickpea Pancakes and Dreams Come True
Feb 2, 2018
Food
Black-Eyed Peas and Greens and Fake Chorizo. No Fergie.
Jan 14, 2018
Food
Lentil and Beet(root)s and Salsa Verde
Jan 5, 2018
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