The Logbook

Case studies, product marketing thinking, dispatches from my kitchen, and notes from the cockpit.

02-04-2026 PMM The Three Eras of Product Marketing for AI (so far): Setup, Hype, and Trust →
11-08-2025 FLYING Crosswind Landings and Other Things That Look Wrong Until They Work →
09-16-2025 CASE STUDY Kajabi's Biggest Launch: Pricing, Packaging, and 10 Features at Once →
03-20-2025 FLYING What Pre-Flight Checklists Taught Me About GTM Planning →
03-03-2025 FOOD Jamaica: Jamaican Patties →
06-15-2024 FLYING First Solo: The Day ATC Stopped Talking and I Was Alone →
01-24-2023 FOOD Samoa: Pani Popo →
01-23-2023 FOOD China: Longevity Noodles →
01-20-2023 FOOD Bhutan: Jaju →
01-17-2023 FOOD Ireland: Boxtys →
01-16-2023 FOOD Kiribati: Sweet Potato and Coconut Soup →
01-13-2023 FOOD Myanmar: Ohn No Khao →
01-09-2023 FOOD Poland: Bialys →
01-08-2023 FOOD Nigeria: Jollof Rice →
01-06-2023 FOOD Italy: Pane e Panelle →
01-04-2023 FOOD 2023 Cooking Project: Around the World in 195 Vegan Meals →
06-29-2021 CASE STUDY Launching New-to-World Tech at Amazon Halo →
12-29-2020 FOOD Vegan Chocolate Pie and New Christmas Traditions →
12-01-2020 CASE STUDY Driving Alexa Routines Adoption Through Holiday Lights →
02-29-2020 FOOD Zucchini Slice and Too Many Zucchinis →
01-21-2020 FOOD Spiced Chickpea Stew with Coconut and Turmeric and Plant-based Eating →
01-12-2020 FOOD Sweet and Spicy Tofu and Soba Noodles and Renewed January Enthusiasm →
12-03-2018 FOOD Salted Caramel Brownies and Showing Love Through Fat and Sugar →
11-18-2018 FOOD Lentil and Spinach Polpette and Divided Opinions →
11-12-2018 FOOD Pesto and Poor Organisation Skills →
10-10-2018 FOOD Things I've Learned from Seven Weeks on the Road →
04-04-2018 FOOD Sweet Potato Red Curry and Falling Behind →
03-23-2018 FOOD Hot Cross Buns and Busy Sundays →
02-25-2018 FOOD Roasted, Marinated Cauliflower Soup and Awesome Customer Service →
02-02-2018 FOOD Chickpea Pancakes and Dreams Come True →
01-14-2018 FOOD Black-Eyed Peas and Greens and Fake Chorizo. No Fergie. →
01-05-2018 FOOD Lentil and Beet(root)s and Salsa Verde →

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