My Thoughts

Thoughts on product marketing, positioning, launches, and making sense of complex products.

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• The Three Eras of Product Marketing for AI (so far): Setup, Hype, and Trust

  February 4, 2026

  I've been marketing AI products since 2019. The playbook has changed three times in seven years. Here's what I've learned.

  • AI
  • product marketing
  • positioning